Information about me and what I do best


Work Experience


October 2015 - Current
Freelance Work


June 2016 - December 2016
Nine West


November 2010 - July 2015
Tooltechnic Systems

Web administrator


2007 - 2010
Competitive Edge: Marketing Strategy & Analysis

Web Developer/administrator


Swinburne University Student Union
Web Administrator


Daren is an online digital specialist, based in Melbourne, Australia. With a Bachelor of Multimedia(Software Development), Daren has over eight years experience working in website development/administration and eCommerce field.

With a passion for excellence, Daren enjoys contributing to company growth and improve customer online experience.

Daren's professional experience includes :

    • Manage eCommerce project development and launch (ePage Enterprise)
    • Analyse and improve Website Content Architecture (Menu structure, sitemap)
    • Content migration and creation (Product types and attributes)
    • Mobile friendly Front-end Website Development (Pixel perfect HTML/CSS coding)
    • Digital campaign management
    • eCommerce setup and front-end customisation (Magento, OsCommerce)
    • eCommerce SAP Connector Coresuite
    • ePage Enterprise Front-end customisation
    • Provide online shop customer\IT support
    • Front-end code debugging
    • Content Management System setup & template customisation(Joomla, Wordpress)
    • Creation of detailed documentation/manuals
    • Salesforce Reporting and Email Campaign management
    • Form Assembly sync with Salesforce
    • Google Analytics report
    • Web page mouse tracking and heatmap analysis/reporting
    • Adwords campaign management
    • Intranet Dashboard setup and template customisation
    • Youtube video management
    • Flash Animation & Interactivity
    • Create Email marketing templates that are mobile friendly and compatible with various email clients
    • API & Scripts Implementation
    • Search Engine Optimisation
    • Domain Registration & Web Hosting Management